DealerRater is a vital review site for the auto industry. Firstly, dealerships that are being rated on DealerRater are actually paying ...
Firstly, dealerships that are being rated on DealerRater are actually paying monthly, around $500.00 to appear on the site.
Now a very important distinction here, is that these dealers aren't paying for a good rating! They are paying for the ability to be rated on the site.
Sound a little backwards? Well DealerRater is quite a lot more than a review site. They are also a traffic or lead generation site. Actually the more accurate description would be a lead generation site that also has dealer reviews. Unlike some similar lead generation sites, you don't need to have found the company through them in order to then rate your experience. You could be driving down the road, see a car you like and buy it. No direct influence from the internet let alone DealerRater, and you could still leave a review describing your experience.
DealerRater is really becoming the Yelp or HomeAdvisor of the automotive sales world. The ratings on this site are, or should be, very important to a dealer. However, you will find dealerships paying their $500 or so a month and carrying a less than stellar rating. I've seen some in the low 3 star range. And they are joyously paying basically $6,000 a year to have a site tell the world that they should reconsider shopping with them... Curious.
Any dealer that is paying that much to appear on a review site, (even if they are getting leads and customers) should be conscious enough and pro-active enough to keep themselves in the upper 4 star range. This is easily attainable with an app like GooViewZ. For less a month than they are paying DealerRater, they could have their sales staff relentlessly target that site until they get to the level they need to be at, (4.7 Stars or higher with 100's of reviews). This is all they should allow. It is really as low as anyone should allow ratings to be for any business, and with tools like GooViewZ available it is as low as any business should be. But if you are paying for the privilege of being rated, it simply doesn't make sense not to protect your investment and ensure that the ratings are stellar.
Dealerships that are paying for a presence on DealerRater and are using GooViewZ to generate reviews will quickly find themselves rising to the top of the DealerRater list in their area. One major advantage of DealerRater, (for those dealers that cultivate a high rating) your ranking brings you to the forefront when prospects search the site for a dealer. The higher rating, combined with the most reviews, puts you closer to the top.
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