Cars.com is a review as well as car classified ads site that has been around since 1988. It is quite important to car dealers since ...
Cars.com is a review as well as car classified ads site that has been around since 1988.
It is quite important to car dealers since it is the second largest automotive classified ads site.It is an ideal example of why a business should never rely on just a single niche review site, (like DealerRater), or why they shouldn't rely on even the major sites like Google & Facebook.
Potential clients have a lot of options when it comes to purchasing your product or service. They also have a wide array of avenues to use to investigate you and your competitors. This is why GooViewZ allows clients to select two review sites for each customer. Maybe you got a bad review on Yelp, so for the next week or two you could send everyone to Yelp & another review site. Since there are so many avenues available to your potential clients, you need to be proactive and cultivate reviews across all possible sites.
In relation to Cars.com for example, it would be a shame for a good reputable car dealer to be putting all their effort into Google & DealerRater reviews, only to learn that a few bad reviews on Cars.com were costing them sales.
A savvy business person will utilize a service like GooViewZ concentrating more heavily on the higher traffic review sites for their industry, while also feeding the sites that may not seem as important to their industry. Since we are discussing cars, a good example would be a dealship with stellar reviews on Google, DealerRater, Cars.com only to find that they are only 2 - 3 stars on Yelp
because they only have a handful of reviews and one or two people weren't happy. For virtually every review site, there are people that use it almost exclusively to decide which businesses to use and unfortunately, not use
COMMENTS