Edmunds has been an automotive information resource since 1966. For over 50 years Edmunds has been an authority on vehicle guides and co...
They have done a god job of staying relevant by adapting to the rapidly changing landscape of the automotive industry and information technology. With hard copy publications such as Edmunds New Cars & Trucks Buyer's Guide, Edmunds Used Cars & Trucks Buyer's Guide and Edmunds Strategies for Smart Car Buyers. They were well established as a go to source for buyers. In the mid 90's they also published their guides on CD-ROM to take advantage of changing technology.
With their track record of evolving with the times it is no surprise that they established a review platform for automotive dealers. Being such an established authority in the automotive business, dealership reviews on Edmunds should be a great concern to any dealer.
Although they don't have the weight of Google for search placement, like any niche review site, they certainly need to be cultivated for positive reviews. As we stress throughout, these niche review sites have a great deal of weight to potential customers.
Sites such as Edmunds really exemplify the need for a service like GooViewZ . Since a business must get control of the major review sites such as Google, Facebook, Yelp... They also need to monitor and cultivate these niche sites. This is why we designed GooViewZ to not only always send a request to leave a review on two separate sites, but to also decide which two sites to send to each client. This way they can cultivate the site they need to cultivate on a daily basis. If a dealer's satisfied with their Google rating today, but see a need for Edmunds & Dealerrater, they send those to their clients until they are where they need to be.
Edmunds reviews should be a priority for any automotive dealer to cultivate. The goal should always be a constant flow of 5 star reviews.
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